Australian family-owned cafe beverage brand Arkadia has unveiled a new packaging redesign for its cafe foodservice products.
Inspired by the unique flavours, cultural heritage, and cafe culture of Australia, the Arkadia beverage packaging portfolio has been thoughtfully reimagined with the cafe customer in mind. Each product range will boast a distinctive new look, while ensuring that the signature beverage recipes remain unchanged.
“Our strategy was to develop a contemporary, bold, and distinctive visual identity for the brand that celebrates the memorable moments Arkadia’s beverage products bring to drinkers, whilst paying homage to the brand’s history, heritage, and legacy,” said Nina Kelly from packaging design agency Brand Society, who collaborated on the redesign.
“The result is a sophisticated and premium packaging design that is truly display-worthy in any cafe environment.”
The redesign reinforces Arkadia’s commitment to the foodservice industry, with over 15,000 cafe-owners across Australia relying on Arkadia beverages to bring joy to their customers.
“We are dedicated to supporting the foodservice industry by providing an aesthetically pleasing package that complements the cafe experience,” said Ramona Culda, Marketing Manager, Arkadia.
“Our foodservice industry customers can now savour the same, unchanged blend of Arkadia beverages, while enjoying a new-look package.”
The new packaging will roll out across cafes and restaurants from mid-June 2024.
About Arkadia
Arkadia Beverages was founded in St Kilda in 1997, today it remains an Australian family-owned and operated company crafting premium beverages for retail and wholesale consumers.
Known for its high-quality chai blends, drinking chocolates, syrups, frappes, and smoothies Arkadia is dedicated to enhancing the cafe beverage experience with products that delight the senses and create lasting memories.
All Arkadia products are hand-crafted right here, in Australia.
