Families around the globe have had plenty of time to sit for a meal in their own house, due to the Covid-19 lockdown.
However, Sainsbury’s reveals that just 28% of households are sharing the same meal in the evening, and only 12% share breakfast.
The poll consisted of 2000 UK respondents, and found that a busy schedule is the most common reason families don’t dine together.
55% of the respondents admitted to struggling to find the time.
Nearly one in five Brits aged 25-34 say they often eat a totally different meal to the rest of the family due to working late. Almost a quarter of parents in this age group admit that their children eat meals in front of the TV or game consoles.
Additionally, a third of families cited fussy eating as a top reason they don’t eat the same meal.
One in five say they regularly cook their kids something entirely different in order to avoid complaints from the kids.
Sainsbury’s is working with award-winning family recipe author, Emily Leary to help families look after the pennies, by finding creative ways to cook the same meal for all of the family to enjoy.
“We want to make mealtimes an occasion again, shrinking the gap between adult and children’s tastes by widening the palate of Britain’s picky eaters,” says Food Commercial Director for Sainsbury’s, Rhian Barlett.
“Eating together not only encourages quality time with family, but it can also save customers a significant amount of money too! We hope that offering fun and simple solutions to the most common barriers to families not tucking into the same meal together will drive even better value for our customers across our range, helping them to live well for less.”
Click here, to view Ms Leary’s top tips and solutions for how busy families can make the most of eating together.
