7-Eleven Australia and its point-of-sale supplier, Active Display, were recognised with two awards at last week’s POPAI Marketing at Retail Awards.
The awards recognise best practice, innovation, and excellence in marketing at retail level.
7-Eleven and Active Display won gold for ‘Share the Love Krispy Kreme with Nutella’, and silver for ‘Slurpee BYO Cup Day’, in the ‘Physical Display: Petrol, Convenience & Route, Temporary Display’ category.
According to 7-Eleven Head of Marketing Julie Laycock, the award wins are recognition of the two teams’ hard work and collaboration in creating fun, engaging displays in 7-Eleven stores.
“We want our store displays to bring to life the fun, engaging promotional campaigns we deliver in our stores,” she said. “Both Share the Love – Krispy Kreme with Nutella and our famous BYO Cup Day are great opportunities for our teams and customers to have fun in-store. The fantastic point of sale developed by our team with Active Display really helps to create excitement in-store around our promotions.
“Active Display is a long-standing supplier of 7-Eleven, fulfilling all our POS production, printing, warehousing and distribution needs. Since 2001, Active Display has racked up more than 130 POPAI awards, including an award for 7-Eleven’s very own Slurpee Dump Bin. They continue to provide 7-Eleven with the very best of quality product and services – a testament to this is our account manager, Luke Goulding, who was recognised as the Account Manager of the Year at our 7-Eleven supplier-awards event.”
Other POPAI award winners in the petrol, convenience and route space were the V Energy Drink Limited Edition ‘Bling’ POS campaign by Saltmine Design for Frucor Suntory in the Temporary Display category, and a Telstra POS display by ID POP in the Permanent Display category. Both won bronze awards.
Grocery winners included Mondelēz Australia, with gold in the Grocery Temporary Display category, and George Weston Foods, which was named Grocery’s top-performing Permanent Display.
Click here to view the POPAI 2017 Marketing at Retail Awards entries and images.
