Coca-Cola South Pacific has added Velvety Chocolate to its Zico Coconut Water range.
The new chocolate-flavoured option is an attempt by the brand to stand out in an increasingly competitive market.
Zico says global trends have shown that flavour innovations are critical to boosting category growth, adding that Zico Velvety Chocolate is made from concentrated coconut water, coconut cream and cocoa powder and is targeted at consumers who lead active lifestyles, particularly adult females.
Zico Brand Manager Gloria Young says this is the first time the brand has expanded its range since its launch in 2014.
“Innovation lies at the heart of our strategy to drive growth,” she said.
Zico Velvety Chocolate is available in 330ml and 1lt varieties in Metcash and Coles and will be available in Woolworths from July 2016.
