Reinventing a morning staple, Messina and Brookfarm have given muesli a makeover, turning it into an “any-time-of-day” treat, with the launch of ‘Good Morning, Honey’, a limited-edition breakfast gelato landing in stores nationally for one week only.
“From Thursday, 27 November, breakfast lovers can enjoy the honey sweet, nutty flavour of the new time-bending creation, which features big, chewy clusters of Brookfarm’s customer-favourite and award-winning Toasted Macadamia Muesli,” says the brand.
“Expect each mouthful to mimic the best meal of the day, with creamy honey gelato made with Australian Rainforest Honey specially produced by Northern Rivers Bees. And there will be no soggy cereal moments here, thanks to the protective layer that Brookfarm’s signature churned coconut butter provides to the muesli, promising the ultimate crunch in every bite.
“No matter the time of day, every element of the feel-good gelato has been crafted to hit all the marks of a great breakfast, creamy, nutty with honey sweet muesli chunks that will wake you up and fill you up.”
“Whether you’re a breakfast lover, a gelato lover, or a bit of both, we’re confident people are going to fall in love with this flavour, created by two Australian gourmet food brands passionate about creating quality products. Messina has married the flavours of Brookfarm’s Toasted Macadamia Muesli and local Rainforest honey perfectly with their creamy gelato base,” says Will Brook, CEO of Brookfarm.
“This is the first time Messina has ever used muesli in a flavour and what an innovation it has been. As soon as the team tasted Brookfarm’s muesli, we knew it would make a great addition to a gelato flavour.” says Donato Toce, Head creative chef and co-owner of Messina Gelato.
The breakfast ice cream celebrates Brookfarm’s 25th anniversary.
Founded by Pam and Martin Brook back in 2000 after purchasing a rundown dairy farm in the Byron Bay hinterland, the Brook family transformed the property into a thriving macadamia orchard and regenerated subtropical rainforest. Recipes were “lovingly” created in the Brook family kitchen, a tradition that still continues, the business now led by second-generation son Will Brook.
Today, Brookfarm produces “award-winning” muesli, granola, porridge, premium nut mixes and wholefood bars, all baked locally at their Byron Bay bakehouse using premium, all-natural ingredients. Brookfarm products are available nationally at selected independent retailers, including Harris Farm and IGA.
‘Good Morning, Honey’ will be available at all Gelato Messina stores nationally from Thursday, 27 November, for one week only or until sold out.
