Australian brand, Poppin Popcorn has joined forces with Mars Wrigley to launch a new range, combining Poppin’s signature popcorn with some of Mars Wrigley’s most iconic chocolate flavours.
The new collection is an exciting step for Poppin into ready to eat popcorn and features four mouth-watering combinations including Poppin Popcorn MARS Bar, SNICKERS, TWIX and M&M’S.
Designed for sharing, the collaboration aims to deliver something fun and unexpected to the snack aisles, blending the crunch of popcorn with the unmistakable taste of your favourite choccy treats.
The collaboration hit the shelves in Woolworths in late July and will roll out to Coles and independent supermarkets in September.
“We’re always looking for new ways to innovate with flavour and texture and partnering with Mars has given us the opportunity to create something fun combining classic chocolate with our signature crunchy popcorn,” said Christine Gunasekera, Brand Marketing Manager, Poppin Popcorn.
Bianca Werkmeister, Bars Marketing Portfolio Director, Mars Wrigley said: “We love offering consumers a fresh take on our iconic chocolate brands and this new collaboration with Poppin offers just that. It is playful, bold and delicious!”.
The four flavours come in packs of 110g with an RRP of $5.50. The MARS Bar flavour is exclusive to Woolworths.
Poppin has been creating warm freshly popped popcorn for over 30 years. Owned by Kinrise, Poppin Microwave popcorn is proudly popped from 100% Aussie corn and is a source of wholegrain.
