New Zealand’s Z Energy has launched its new loyalty program, Z Rewards.
While Z’s previous loyalty program Pumped was fuel focused, Z Rewards allows customers to collect points and get treats across more of their favourite products and services – not just fuel.
“The evolution of the Z service station means along with providing fuel for customers, we are continuing to grow our network of EV charging stations at selected Z sites, and expand our grocery and convenience offers in-store,” says Z Energy General Manager, Customer, Andy Baird.
“It’s important, therefore, that our loyalty offer evolves with us. Z Rewards does just that – offering customers points for almost all of their spend at Z, from fuel to food and coffee, through to EV charging.”
Not only can customers collect points through a variety of purchases, but they can also spend them that way too.
“Customers can use their points to get treats like coffees, V, pies and sausage rolls and they’ll get money off at the pump every day. It’s good news whichever way you look at it,” says Mr Baird.
Customers are automatically signed up to Z Rewards when they download the Z App. There’s no cost to join and customers can instantly start collecting points by scanning their Z App.
Mr Baird adds that by using the Z App, customers will also get useful updates and great deals that fit with their needs and preferences.
“The aim with Z Rewards is to reward loyal customers with discounts and treats, but it also enables Z to use these insights to then engage with customers in a way that’s most relevant to them,” he says.
“For example, if they drive an EV, we can let them know when a new EV charging site opens near them.”
