As 2024 draws to a close, Domino’s has released its first-ever pizza-bilities report – a snapshot of the year in pizza.
“This year, we’ve seen our customers embrace the classics while also diving headfirst into adventurous new creations – from Pizza Dogs to Cheese Volcanos,” said Domino’s Head of Product Development and Innovation Michael Treacy.
People’s choice
In 2024, the classic Pepperoni Pizza reigned as the nation’s most popular Domino’s order. As a result, Domino’s delivered more than 1,300 tonnes of Pepperoni to Aussie customers – the equivalent weight of 8 blue whales.
The age-old pineapple on pizza controversy can now finally be put to rest, as the data showed more Australians added pineapple to their orders than removed it. Pineapple was added more than 1.1M times and removed only 650,000, suggesting Aussies are sweet on this tropical topping.
Australia’s top 5 pizza ingredients were:
- Pepperoni
- Mozzarella
- Beef
- Tomato
- Spinach
Despite Pepperoni Pizza being Australia’s favourite, it is clear Aussies rely on Domino’s for more than just the classics.
Garlic Bread reigned supreme as the most-ordered product across Australia with more than 3,000 tonnes delivered. The new Giant Doughnuts sold out in just two weeks since gracing the menus. And over the year, customers have ordered the equivalent of more than 4 Olympic swimming pools worth of Pepsi.
A slice of the action
As the Domino’s team worked to fulfil each and every pizza order this year, the data shows where and when Aussies were feeling saucy…
July 26th – the day of the Summer Olympics opening ceremony – was the busiest day of the year as Aussies settled in to watch our athletes go for gold!
Out of more than 740 stores across Australia, the busiest store this year was the one and only Surry Hills.
Out of all the states, Queensland had the most orders, followed by New South Wales and then Victoria.
One hungry customer set a new Aussie 2024 record for the single biggest order Down Under, totalling a whopping 370 pizzas.
If Domino’s lined up all their deliveries from the past year, they could have driven from Perth to Sydney… more than 5,500 times.
“It’s clear Australians are hungry for innovation, and at Domino’s, we thrive on pushing the boundaries of what pizza can be,” said Mr Treacy.
“The possibilities are endless in our kitchens, and we’re just getting started. 2025 is shaping up to be our most exciting year yet – you won’t believe what’s coming next!”
