Soul Origin is unveiling its dynamic rebrand with the launch of its branding and store re-design in Parramatta Westfield – level 5 in Sydney on 21 November, marking a significant milestone in the evolution of this iconic Australian brand.
With the launch of the new Parramatta location, Soul Origin has reimagined its customer experience that includes a dedicated coffee area to serve their exceptional barista-crafted coffee expertly made to order and signature iced cold drinks. The new store will feature a vibrant, contemporary design reflecting Soul Origin’s dedication to excellence. The barista-made coffee and a variety of signature iced drinks are expertly blended or served over ice and are designed to quench even the thirstiest of thirsts.
“Embracing the guiding mantra of ‘Goodness Made Great,’ Soul Origin is dedicated to enhancing customer experiences through quality fresh food offerings,” the company said. “Famous for its exceptional range of fresh salads, bursting with flavour, and a variety of house baguettes and paninis.
“Dedicated to maintaining high standards in quality and freshness without compromise, even their speedy service meets the brand’s exceptional benchmarks.”
To celebrate the new store opening, Soul Origin will be giving away free coffee and iced cold drinks all day on 21 November from 7am-9pm.
“Whatever your preference, Soul Origin has a range from your standard coffee order to a delicious signature range of Iced Blends. Not only that, on 21 November, all patrons can try a delicious panini or baguette for only $10 or grab a salad from as little as $10 to mark the reopening of their Parramatta store.”
“We are excited to embark on the next stage for Soul Origin, the new rebrand aims to revitalise the brand and propel it forward on its journey. The new store design is the ultimate expression of the brand, with the dedicated coffee area demonstrating just how serious we are about coffee,” says Adam Neill, Soul Origin Chief Operating Officer.
Soul Origin is a leading fresh food brand in Australia known for its commitment to delivering nutritious, delicious, and convenient food options. With a focus on serving daily fresh and expertly crafted coffee, it has an established a reputation for excellence with over 150 stores across Australia.
The brand’s ethos, ‘Goodness Made Great,’ drives its dedication to providing high-quality food and beverages. “It has become a favourite destination for those seeking quality, wholesome food, and exceptional coffee. In addition to its fresh new look, Soul Origin is excited to unveil a range of new and offerings. Soul Origin invites everyone to experience the excitement of their vibrant rebrand.”
Local Parramatta customers are encouraged to visit the newly redesigned store in Parramatta Westfield to explore the refreshed identity and expanded menu offerings.
For more information, visit soulorigin.com.au.
