The Mason Baker, the innovative Australian brand that rose to fame with its cake-in-a-jar concept, cupcake ATM’s, and Shark Tank appearance, is now bringing a new snack sensation to 7-Eleven stores across the country (excluding WA).
Introducing The Mason Baker Pinwheel with Vegemite and Tasty Cheese – a delicious savoury treat that blends the unique taste of Australia’s beloved Vegemite with The Mason Baker’s moreish cheesy pinwheel.
Launching nationally (excluding WA) through 7-Eleven, The Mason Baker Pinwheel with Vegemite and Tasty Cheese is set to offer Aussies an exciting and convenient on-the-go snack.
“This new product further cements The Mason Baker’s reputation for bringing creative and high-quality treats to the Australian market,” the brand said.
The Mason Baker is no stranger to making waves in the food industry. After its breakthrough success with its cake-in-a-jar concept, the company went on to capture the attention of dessert lovers everywhere by launching Australia’s first Cupcake ATM.
The brand has continued to innovate and expand, most recently acquiring the licence to Doughnut Time and rolling it out across Ampol’s national network of petrol and convenience stores.
James Willis, 32, founder of the retail Private Equity fund Ellerfax and The Mason Baker, expressed his excitement about the new collaboration with 7-Eleven.
“Our MO is to create unique experiences that delight our customers, and our Mason Baker Pinwheel with Vegemite and Tasty Cheese is our latest iteration of doing that. The opportunity to bring the iconic Australian flavour of Vegemite to 7-Eleven’s national footprint is something we’ve been working towards for a long time, and we couldn’t be more thrilled.”
As part of its ongoing commitment to innovation, The Mason Baker is already working on exciting new flavours to add to the Vegemite Pinwheel range.
“The Mason Baker continues to build on its mission of crafting memorable, convenient products that resonate with customers across the country. By bringing together nostalgia and innovation, The Mason Baker Pinwheel with Vegemite and Tasty Cheese promises to become a staple at 7-Eleven stores for daily commuters and snackers alike.”
