Customers have the chance to win a share in more than 3.5 million prizes up for grabs, with Reddy, Set, Peel ‘N’ Win, the new promotion at Coles Express and Reddy Express.
Reddy, Set, Peel ‘N’ Win has over $46 million in prizes up for grabs including cash, Shell fuel, holidays and a stack of instant win in-store prizes. There are over 3.5 million prizes to be won including popular brand snack and food items and Shell Gift Cards. Every one-in-five game cards wins.
Reddy, Set, Peel ‘N’ Win prizes include:
- $10,000 holiday vouchers
- $5000 cash giveaways
- Free Shell Fuel for a year
- 10,000 x $20 Shell gift cards
- Millions of in-store prizes.
For the chance to play, customers just need to spend $10 or more on eligible fuel and/or in-store products at a Shell Reddy Express or Shell Coles Express Site.
Plus, bonus Peel ‘N’ Win game cards are available with the purchase of any participating bonus products including selected V drinks, Coca-Cola, Red Rock Deli chips, Maximus and Cadbury products.
Viva Energy Retail General Manager of Consumer Marketing Andrew Egan says, “Reddy, Set, Peel ‘N’ Win rewards our Shell Coles Express and Reddy Express customers with a myriad of popular instant win and highly desirable prizes. For as little as $10, they could win a ten grand holiday or $5,000 in cash – along with smaller instant prizes like chocolate bars and drinks that can be claimed straight away in-store. It’s fun to play and easy to win and as the largest consumer promotion in our history we wanted to reward as many people as possible – over 3.5 million prizes are up for grabs, so we’re looking forward to providing even more value to our happy Coles Express and Reddy Express customers.”
As part of this campaign, Reddy, Set, Peel ‘N’ Win marketing will be seen and heard on radio, OOH, digital, FTA TV and BVOD as well as social media and Today Show. Creative/artwork has been created by Viva Energy Retail’s agency Spinach who worked closely with the team on the strategic direction of the campaign to give it a high energy game show feel. Hearts & Science (part of OMG) secured a strong media buy across the country, also tapping into Viva’s key media partners Nova network, Nine Radio network and Today Show.
For more info and terms and conditions, visit reddyexpress.com.au/win.
