This October, New Sunrise and Sunrise Local Stores are launching their annual Shocktober campaign in support of Heart of the Nation, a life-saving initiative dedicated to raising awareness about sudden cardiac arrest and the importance early access and visibility of AEDs (automated external defibrillators).
Now in its fourth year, this campaign not only continues New Sunrise and Sunrise Local Stores’ ongoing support for Heart of the Nation, but also amplifies the life-saving message of ‘Call, push, shock’—the three critical steps everyone should know when responding to a cardiac emergency.
10c per product will be donated to Heart of the Nation
Throughout October, 10 cents from every participating product purchased across the New Sunrise and Sunrise Local Stores network will be donated to Heart of the Nation, with a goal to raise over $250,000 and reach an audience of more than 20 million Australians. The extensive TV and radio campaign will be featured on over 180 TV and radio programs nationwide, helping raise awareness about the accessibility and importance of AEDs in the community.
“We’ve always supported Heart of the Nation’s mission, and with Shocktober, we’re taking it further by ensuring people across Australia understand how simple actions can save lives,” says New Sunrise Managing Director Steve Cardinale. “This initiative isn’t just about raising money—it’s about raising awareness and giving people the tools they need during a critical moment. Early access to an AED can increase someone’s chance of survival by up to 75%.”
View the national TV ad here.
Win a VIP experience at the cricket with Greg Page
As part of the Shocktober campaign, consumers who purchase a participating product will also have the chance to win a VIP experience at the cricket with Greg Page, the founder of Heart of the Nation and original Yellow Wiggle. One lucky winner and two of their friends will enjoy an unforgettable day with Greg.
Join Shocktober by purchasing a participating product from any New Sunrise Local store.
Learn more about Heart of the Nation’s life-saving mission and find your nearest Sunrise Local Store at newsunrise.com.au/store-locator.
For more updates, follow Sunrise Local Store on Facebook and Instagram.
