UK retailer Morrisons is extending its partnership with Too Good To Go to around 930 convenience stores to help combat food waste while providing value to customers.
By listing Morrisons Daily convenience stores on Too Good To Go – a leading marketplace for surplus food – the retailer enables shoppers to fight food waste by saving Surprise Bags of surplus food at a reduced price.
Each bag contains quality food nearing its sell-by date, available at a reduced price. Customers simply download the Too Good To Go app, search for their nearest Morrisons Daily store, reserve Surprise Bags, and pick them up at a preset time.
“Customers and colleagues continue to tell us how much they value Too Good To Go’s Surprise Bags from Morrisons,” said Andrew Edlin, Senior Sustainability Manager for Morrisons.
“It saves customers money while also helping us to play our part in reducing food waste and hitting our sustainability target of achieving scope 3 net-zero operational emissions, so we are delighted to be rolling the bags out to some of our Morrisons Daily convenience stores.”
The rollout follows a successful trial in various locations across north England, the midlands and Wales. During the trial, over 40,000 Surprise Bags were saved across the regions.
The announcement builds on the success of Too Good To Go’s long-standing partnership with Morrisons, which was the first supermarket partner of Too Good To Go having launched in November 2019. Since then, the partnership has expanded to cover nearly 500 supermarkets across the UK and has saved 2.3 million Surprise Bags of food from being wasted.
