7-Eleven Day is back tomorrow, with nationwide celebrations scheduled for the “iconic date” of 7/11. 
This annual day will see over 740 stores across the country offering a free regular coffee or large Slurpee for customers to enjoy with any purchase.
“7-Eleven Day is a special opportunity for us to celebrate our customers in store, and what better way to do that than with their favourite drink, on the house?” says 7-Eleven Australia GM Customer & Insights Julie Laycock.
“We’re proud to serve over a million cups of freshly ground coffee each week, using Fairtrade-certified coffee beans. Add our famous Slurpees into the mix and our stores are on track to serve 100 million drinks this year. It’s an incredible figure driven by our customers, and we’re pleased to have the opportunity to give back to them with the products they truly love on the seventh of the eleventh”.
The celebrations will kick off with a 7-Eleven branded hot air balloon taking to the skies over the city of Melbourne at dawn. Throughout the day, Australians nationwide will have the chance to win one of 12 prizes of $711 each. The competition will reward the most creative 7-Eleven Day celebrations shared across social channels, featuring the hashtag #7ElevenDay and tagging @7elevenaus.
