Nespresso has opened a new experiential boutique on the third floor of Westfield Shopping Centre in Bondi Junction, Sydney, designed to engage the local community with interactive and personalised experiences.
At the new boutique, shoppers have an opportunity to immerse themselves in the world of Nespresso through a dedicated ‘Coffee as an Art’ tasting and masterclass area. The first set of Masterclasses is open now, guiding customers on how to create some of Australia’s most popular café coffees along with tips on how to hack latte art at home.
A ‘Nespresso & You’ personalisation area in the boutique also allows coffee lovers to get their Nespresso travel mugs and pixie cups engraved with a personal message or name.
Customers can also take part in an interactive ‘Taste & Discover’ area, where they can create their own coffee recipes using Nespresso machines. Coffee specialists are available to assist shoppers in exploring the Nespresso range further, offering one-on-one coffee learning, tasting, and machine demonstrations to better understand their taste preferences.
The boutique, which is operated by 100% renewable energy, also celebrates Nespresso’s long-standing commitment to sustainability and circularity, with features including tabletops made using recycled coffee grounds, and a dedicated recycling area where customers can return their used capsules.
Paying homage to Bondi’s iconic beach, the boutique also includes a photography installation by local Aquabumps founder, Eugene Tan.
Nespresso Oceania Managing Director Stefan Vermeulen says: “Our new concept boutiques are designed to create an elevated coffee experience for customers, moving a step further beyond a transactional space towards a lifestyle destination that is both interactive and adaptive to the local area. We want customers to feel welcome to stay a while and discover more about the coffee they love, whether that be through sampling new blends, trying new recipes, or learning about Nespresso’s commitment to sustainability.”
