Ampol Foodary and Woolworths MetroGo stores around the country welcome Australian doughnut business Doughnut Time to their outlets this month.
Following the success of the Victorian launch between the Aussie brands, more than 500 Ampol stores around Australia will now offer their customers the sweet treats.
Doughnut Time is the first Australian retail brand to have partnered with an Australian fuel and convenience store business on this scale.
James Willis who founded the retail private equity fund Ellerfax and took control of Doughnut Time – Supermarket and Convenience in 2020, says this is a landmark deal for the Queensland business.
“Doughnut Time’s expansion into all Australian states and territories is a major milestone, positioning Doughnut Time as Australia’s fastest growing doughnut brand,” Mr Willis said.
“We are expanding from 67 Ampol locations to more than 500 – our company’s biggest success since its creation in 2015.”
Mr Willis is looking forward to continuing the partnership with the iconic Australian business Ampol, who has a strong presence in regional and remote areas of Australia.
“Ampol customers can now add Doughnut Time to the list of essentials, and for the first time customers in the Northern Territory, Western Australia, South Australia, ACT and Tasmania can try our doughnuts in store.”
The combination of the social media savvy and Gen Z favourite Doughnut Time, with Australia’s leading convenience operator Ampol, is an exciting opportunity for both businesses and a way to reach new customers.
Ampol Executive General Manager, Retail Australia, Kate Thomson says Doughnut Time’s national expansion is an example of Ampol supporting local business delivering quality products.
“After a successful rollout last year in Victoria, we are excited to increase our bakery offering of this proud Australian brand, Doughnut Time,” Ms Thomson said.
“Doughnut Time and their unique doughnuts will now be showcased at over 500 Ampol Foodary and Woolworths MetroGo stores.
“The initial customer sentiment of Doughnut Time in Victoria was overwhelmingly positive and we look forward to seeing this replicated across the country.”
Doughnut Time doughnuts are all handmade and their production site is capable of producing 8,000-plus doughnuts an hour. Flavours include Original Glaze, Strawberry Sprinkle, Chocolate Sprinkle, Caramel, Jam Doughnut and Chocolate Custard.
Doughnut Time is now available at Ampol Service Stations throughout more than 500 locations Australia-wide.
