Coles has launched its Movember campaign across its network to support men’s health.
This year’s AFL Brownlow Medallist and Carlton Football Club captain Patrick Cripps is getting on board with the retailer and encouraging customers to give generously.
“Sadly, too many men in Australia face mental health challenges in their personal lives or during their career – whether it’s on the sporting field, in the office or at home,” he says.
“I’m proud to help shine a light on all aspects of men’s health and encourage customers to show their support by raising vital funds for Movember at Coles.”
During the month of November, Coles and Coles Express customers will be able to purchase Movember merchandise with a donation from each sale going directly to the organisation.
Movember donuts are returning to Coles supermarkets, too, with 10¢ from every two-pack sold donated to Movember.
Customers can also “groom their Mo for a good cause” by purchasing products from the KOi for Men grooming and skincare range.
And for every KOi for Men product sold all year round, Coles donates 50¢ to Movember. During the month of November, Coles will double its donation to $1 per every KOi for Men product sold.
Further support
To raise additional funds this year, Coles is partnering with popular grooming brands and donating $1 from the sale of every Gillette, L’Oréal, Lynx, King Domain and Brutal Truth product sold.
At Coles Express, customers can raise funds with a donation from participating products donated to Movember, while at Liquorland, First Choice Liquor Market and Vintage Cellars stores, Coles will donate 50¢ from every bottle of Choosy Beggars wine sold.
Customers can also donate to Movember at all Coles supermarkets and Coles Express sites throughout November.
Coles Group General Manager Corporate and Indigenous Affairs Sally Fielke says the past couple of years have been a challenge for everyone, so there has never been a more important time for Coles to support men’s health through Movember.
“Movember does fantastic work bringing the community together to support men’s health,” she says. “This year, we’re providing more ways for customers to get behind this cause and help raise awareness. Regardless of how customers choose to get involved, every dollar counts.”
Movember APAC Country Director Rachel Carr says the organisation is so incredibly grateful for the support it receives from Coles team members and customers every single year.
“Their generous donations allow us to tackle some of the most complex health issues facing men today – prostate cancer, testicular cancer, mental health, and suicide,” he says. “Every donation – no matter how big or small – is lifesaving and life-changing.”
