Coles is expanding its Coles Local format into Western Australia, with a store to open in Perth by year’s end.
Coles Local, which focuses on bringing quality local produce to customers through partnerships with local suppliers, will open its Western Australian store in south Perth’s Angelo Street in November.
There are 16 Coles Local supermarkets across the eastern seaboard. This includes the most recent additions in Brighton (Victoria), Birkenhead Point (NSW), and the Brisbane CBD (Queensland).
Coles Chief Executive, Commercial and Express Leah Weckert says the expansion of Coles Local into WA would bring some of the state’s best quality artisanal produce to a wider local audience, all while completing their weekly shop.
“Our research tells us that our Western Australian customers value local produce, and so the Coles Local format was a natural fit. We strive to create strong partnerships with proud Western Australian businesses, and we’re excited to help them showcase their quality products to our Coles Local customers,” she says.
“We think [our] Western Australian customers are going to love the local products we have included in our range, which celebrates the delicious, quality produce WA has to offer. The store will also feature the same great value offers on everyday items found in our regular Coles supermarkets.”
The new store will host products from 45 suppliers unique to Coles Local. This includes bread and pastries from Mary Street Bakery, healthy convenience meal options from Hail the Kale, artisan deli meats from The Farm House Margaret River, and popular pantry items and treats from Dirty Clean Food.
It will also house many of the features shoppers “know and love”, including mochi and mini gelati desserts, Scoop&Weigh, and bread warmers filled with gourmet bread delivered to store daily.
Addressing sustainability, the Coles Local store will feature trolleys made from 90% recycled plastic milk bottles and REDcycle plastics, free recycled carry boxes available in place of bags, and team member uniform polos made from 65% recycled plastic bottles. Customers can also return their soft plastics to REDcycle collection points in store.
