Australians are set to spend over $20.5 billion in the final 10 days before Christmas, according to the National Retail Association (NRA).
NRA CEO Dominique Lamb says that retailers across the nation are readying themselves for a hectic few days as shoppers make last-minute purchases and stock up on fresh food for Christmas Day.
“The NRA is expecting the shopping frenzy to really ramp up as we kick-off the 10-day Christmas countdown,” she says.
“According to our forecasts, Aussie’s are set to splurge $20.5 billion in the final 10 days as shoppers finalise purchases and bag fresh food for their Christmas Day celebrations.
“Although there is a growing trend that sees consumers knocking off Christmas shopping earlier than in previous years, the final 10 days is still a frantic time for retailers across the country.
“Delivery delays mean that fewer people will risk making online purchases over the coming days and head in-store to get their hands on last-minute purchases. This is particularly beneficial to retailers in CBD locations, who have had to battle steep drops in foot traffic right throughout the pandemic.”
Tips for shoppers
Ms Lamb also provides some tips for shoppers on how to best navigate this busy period.
“Take the time to research the Christmas trading hours at your local shopping centre as extended hours are in place across many locations throughout the country,” she says.
“If convenient, consider using public transport – or take advantage of extended trading hours by shopping early or late to avoid peak times in the car park.
“Before you leave for the shops, try and identify what items you’d like to purchase and from which store. With almost all retailers having online sites you can see what items they have on offer and compare prices across businesses.
“And finally, please remember to be patient and polite towards retail staff. It is the busiest time of year for retailers, with many working at capacity, so please keep the Christmas spirit in mind and treat them with patience.”
The NRA has forecast Australians to spend a total of $60 billion throughout the Christmas trade period. This encompasses half of November and all of December.
