Reckitt, the manufacturer of Dettol, has launched a business-to-business offering to help businesses protect customers and staff from the spread of germs.
The launch of Dettol Pro Solutions comes as the nation is on high alert as Covid restrictions ease and Australians adjust to the new normal. Consequently, there is an expectation that businesses will do their part as staff and customers demand higher standards in hygiene and cleaning both in and outside the home.
According to data shared by Reckitt:
- 78% of Australian consumers are still concerned about germs
- 85% of businesses overseas believe that having the right products and processes for cleaning and disinfection is one of their most important job responsibilities,
- yet 70% do not have any specific expertise in this area.
Trusted solution
Dettol Pro Solutions has already delivered successful programs for some of Australia’s most iconic organisations: Cricket Australia, the MCG, Hilton Hotels and the Sydney Opera House, as well as shopping centres operated by Australian property group Mirvac, where Dettol germ protection products and hygiene education signage have been installed to help stop the spread of germs.
Reckitt says 68% of Australians are more likely to be confident in the level of hygiene of a business if they use Dettol which increases to 81% amongst those who are ‘hygiene driven’ when making decisions to visit a business.
“For generations of Australians, Dettol has been entrusted with helping provide protection against germs inside of the home,” says David Rankine, Regional Director of Reckitt Health, Australia & New Zealand.
“With Dettol Pro Solutions, we are able to extend that commitment to accompany them as they go about their daily lives against the backdrop of one of the toughest times in modern history.”
The program
The Dettol Pro Solutions program includes:
- Use of Dettol’s trusted range of products which kill germs
- Dettol educational hygiene signage and iconic branding, enabling businesses to benefit from Australia’s most trusted household cleaning products
- Delivery logistics for fast and reliable deployment across the country
- Targeted hygiene solutions and training materials developed around the high-traffic and high-touch areas of businesses. Cleaning and disinfecting protocols are combined with other appropriate measures, such as encouraging staff and customers to wash or sanitise their hands at critical times.
“Following an impactful launch in both the US and the UK, we’re proud to bring Dettol Pro Solutions into the Australian market,” says Rahul Kadyan, Executive Vice President at Reckitt’s New Growth Platforms.
