NBL1 and Coles Express have announced a “landmark” naming rights partnership until the conclusion of the 2023 season. They hope to help support the health and happiness of Australians who love to play and watch basketball around the country.
The partnership supports the five state-based women and men’s leagues. It will support the game from the grassroots level, delivering a pathway for junior players to aspire to elite basketball via their local association.
Coles Express Executive General Manager Michael Courtney says the retailer is proud to partner with NBL1 at such a pivotal moment in sporting history.
“As part of Coles Group, we are committed to build strong and resilient communities with the aim to help Australians lead healthier and happier lives,” he says.
“We are proud to partner with community organisations like NBL1 to drive health benefits.
“Our respective brands mean a lot to the community, be it at NBL1 grassroot basketball events or our Coles Express team members who support customers across the country when they are on the road.
“We are excited to help champion and grow the sport of basketball in Australia and look forward to becoming even more involved in our local communities through this fantastic partnership.”
Under the agreement, the Coles Express logo will be integrated into the NBL1 logo and all NBL1 Conference logos. Coles Express signage will also be displayed across all stadiums while other exciting activations will be implemented throughout the partnership.
Coles Express joins Bunnings and Foot Locker in partnering with NBL1.
