7-Eleven’s $1 coffee offer is set to change in price for the first time since 2009.
From Tuesday, 4 October, a regular cup of coffee will cost Australians $2. The price change, says the retailer, is the result of sustained cost increases particularly over the past 12 months, which have made existing prices unsustainable.
7-Eleven Australia CEO and Managing Director Angus McKay says it’s no longer possible to absorb cost increases as the business has done for the past decade.
“We will continue to provide our customers with great value and great quality, while ensuring our prices are sustainable for our store owners, our suppliers and our communities,” he says.
“Although this is the first price change in more than a decade, a single $2 gold coin for a regular coffee remains among the best value offers in the industry.
“We are always looking to enhance value for our customers, so coffee drinkers who bring their own reusable cup in-store will only pay $1.50 for a regular coffee.”
The cost of a 7-Eleven large coffee will increase to $3 and super cups will increase to $3.50. A 50-cent discount will apply for those customers who choose to use their own reusable cup.
Mr McKay says 7-Eleven is ensuring it improves the sustainability of its coffee and packaging and some significant announcements will be made in the next few weeks that will deliver better environmental outcomes for the community.
“Our new offer is fair value for our community, store owners and suppliers, and we’ll keep working to make it better,” he says.
