The app, claimed to be the first of its kind, uses a customer’s current location and real time fuel price data to allow them to secure their best local fuel price for up to seven days.
Unlike other fuel discount schemes, the Fuel App doesn’t require customers to spend money in-store to redeem fuel savings, says 7-Eleven Digital Marketing Manager Paul Wallace.
“The 7-Eleven Fuel App is a world-first innovation that forms a key part of our strategy to continue to be Australia’s number one convenience store,” he said. “The launch of this app is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel.”
The app searches for the best local 7-Eleven fuel price using a unique algorithm and geo-location technology. Users then register for a 7-Eleven digital wallet and select the type and volume of fuel they would like to buy. Customers then lock in an amount of fuel to their 7-Eleven wallet balance. Motorists can then fill up at any 7-Eleven fuel outlet in Australia within seven days and complete the transaction in-store by scanning the barcode on the app.
If the price of petrol at the store is lower than what customers have locked in, then the lower price is what they pay. Also, if the price expires after seven days, customers can lock in another amount of fuel to their 7-Eleven digital wallet balance, which can then be spent in-store at any 7-Eleven without affecting their locked-in price. Paying for fuel only occurs when customers fill up at a 7-Eleven store.
The app has been in planning and development for more than 18 months. After a rigorous five-month pilot involving all 628 stores across Australia, including customer testing and feedback, the app was officially launched on March 3.