7-Eleven is bringing a pop-up fair with free rides, prizes, coffee, and endless fun to Melbourne.
As 7-Eleven rolls out its “most sustainable coffee ever,” the Australian convenience retailer is celebrating by treating coffee-loving Melburnians to a pop up 7-Eleven Fair Ground this month.
An interactive, multi-sensory event for the public, the 7-Eleven Fair Ground will be situated in the heart of the Melbourne CBD. The experience will feature a 15-metre-high Ferris wheel, carnival games, stilt walkers, entertainment, 7-Eleven’s iconic complimentary freshly ground coffee and snacks to enjoy, with prizes up for grabs.
The “must-see” attraction will run over two days opposite the QV at 217-231 Lonsdale Street, Melbourne from 12pm on 14 October, aiming to teach Australians the impact of Fairtrade.
7-Eleven GM of Customer and Insights Julie Laycock says, “It’s important now more than ever to know where your coffee comes from, and to know it’s traded on fair terms with fair working conditions. The 80 million cups of coffee that 7-Eleven serve each year will now be 100% Fairtrade certified. This means a more sustainable future for coffee farmers, their communities and our customers.”
“The quality and convenience of our iconic 7-Eleven freshly ground coffee remains as important today as ever, but our customers are seeking more responsibly sourced and sustainable coffee, expecting us to lead the way.”
Fairtrade CEO Mike Briers added, “7-Eleven becomes our biggest Fairtrade certified partner in Australia. Millions of Australians can enjoy their coffee from 7-Eleven stores across the country knowing that the beans in every cup are bought on Fairtrade terms, helping many thousands of farmers, workers and their communities benefit.”
“When choosing Fairtrade coffee, you’re supporting farmers earn a fair income with fair working conditions for a better quality of life. Every coffee purchase also supports farmers to invest in initiatives that benefit their communities, such as growing better quality beans, confronting environmental challenges, and building community infrastructure.”
This Fairtrade announcement is part of the company’s broader commitment to the environment and a key pillar of the launch of their most sustainable coffee ever. This week 7-Eleven will roll out new coffee packaging made with plants and will offer a 50c discount when customers bring in their reusable coffee cup. This comes alongside a continued commitment to expand their 7-Eleven Cup Rescue recycling program across their store network and schools.
7-Eleven Fair Ground
12pm-8pm, 14 and 15 October 2022
217-231 Lonsdale Street, Melbourne
Free entry, no bookings necessary. Children must be accompanied by an adult.
