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ON THE SHELF A ‘SENSATIONAL SOUR TWIST’ ON AN ALLEN’S CLASSIC Allen’s has turned its “iconic” Snakes Alive lollies sour with the launch of Allen’s Sourz Snakes Alive. “Snakes Alive are a long-time favourite with lolly fans,” Nestlé Head of Marketing Confectionery Joyce Tan said, “so we have combined this with the power of sour to blow Aussies away with these tasty new lollies.” According to the brand, the new product is soft, juicy, and stretchy, like the original Snakes Alive lolly, but surprises taste buds with a “sensational sour twist”. Allen’s Sourz Snakes Alive – retailing for $2.95 – feature the “much-loved” Snakes Alive flavours of Zesty Lemon, Luscious Strawberry, Juicy Blackberry, Tasty Pineapple and Sweet Apricot. 'HEALTHY' POPCORN WITH A ‘QUIRKY MODERN SPIN’ Australian popcorn brand Pop Fiction is now available in 40g individual packs, extending its “popular” 100-120g range to drive further impulse sales. Drawing from cues of health and wellness with a “quirky modern spin”, the new portion-controlled range includes “top-selling favourites” Sea Salt, Cheddar Cheese and Sweet & Salty. The range is claimed to be gluten and GMO free, containing no artificial colours, flavours, or preservatives, with all key ingredients grown locally. WASHABLE AND REUSABLE AUSTRALIAN MADE FACE MASKS My Medical Supply has released an innovative product in response to the current demand for face masks. All masks include a soft 100 per cent cotton inner layer. The Premium mask comes in seven layers with a five- layer filter. The Aussie and the Tradie come in five layers with a three-layer filter. The range of Australian made reusable washable masks come in eye-catching packaging and include free display stands. The RRP for the Premium face mask is $24.99, the Aussie is $18.99, and the Tradie is $19.99. NEW RASPBERRY FLAVOUR FOR LEVEL LEMONADE Level Lemonade has launched the new variant of Lemon & Raspberry. Promoted as low in sugar, the brand’s new flavour and existing range (Original, Lemon & Orange, and Lemon & Pineapple) are claimed to contain 50 per cent of a person’s daily magnesium requirements and 100 per cent of their recommended daily intake of vitamin C. Lemon & Raspberry has been launched in Euro Garage and Caltex nationally for the promotional price point of $3. 42 CONVENIENCE WORLD SEP/OCT, 2020