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UNCOVERING THE SALES POTENTIAL OF WASHABLE, REUSABLE MASKS My Medical Supply is promoting its “innovative creation” of washable and reusable masks that it claims are better for the environment and safer to wear compared with the “cheap disposable masks flooding the market”. “Consumers are fast changing to a mask they can use over and over as it’s far more cost effective and safer,” General Manager Bill Leane said. “The My Medical Supply range is available in eye-catching packaging and includes free display stands.” All masks include a soft 100 per cent cotton inner layer for comfort. The masks have sewn-in filters and are said to provide “maximum protection”. My Medical Supply says retailers are selling big volumes from its display stands that take up minimal space. Units are available with two, four, six, eight and 10 pegs. The Premium mask (RRP $24.99) comprises seven layers with a five-layer filter. The Tradie (RRP $19.99) and the Aussie (RRP $18.99) masks comprise five layers with a three-layer filter. A 10 per cent discount is offered for all opening orders for display-stand stock, and free stands with all orders over 96 units My Medical Supply, an accredited Metcash charge- back supplier, is dealing with other buying groups or will deal direct. MARKETING MIX DELIVEROO OFFSETS CARBON EMISSIONS Deliveroo has claimed to be the first food delivery platform in Australia to carbon offset 100 per cent of carbon emissions arising from all deliveries made on the platform, at no cost to restaurants or customers. Currently, 90 per cent of Deliveroo’s 8000 riders across Australia undertake deliveries on motorised transport, with overall rider growth increasing 25 per cent during the past year. The company says that with orders also increasing significantly through Covid-19, particularly at certain mealtimes such as Friday evening and Saturdays, emissions, while still modest, are rising. To offset these emissions, Deliveroo has purchased carbon offsets for all deliveries over the next two years. The offsets will help fund the Bierbank and Lanherne Regeneration Project in Queensland, a controlled burns program in the Aurukun region of Cape York as well as offshore wind farm projects. Deliveroo says it’s responding to growing consumer concern, with its recently commissioned research indicating Aussie consumers expect brands to take more action when it comes to protecting the environment, with 83 per cent of those surveyed saying brands should be taking environmental sustainability more seriously. Sixty-seven per cent of respondents are in favour of companies making environmental sustainability a priority in recovery from Covid-19, and one in two are choosing to buy from brands due to their environmental sustainability initiatives. Emissions, according to Deliveroo, will be covered for the full order, from the point of the rider’s departure to the restaurant to the customer drop- off destination. Deliveroo anticipates more than 16,000 tonnes of carbon will be offset over the initial two-year commitment, which is said to be the equivalent of taking 4609 vehicles off the road. “Environmental sustainability needs to be a priority for all of us, and climate action isn’t just a consumer issue,” Deliveroo Australia CEO Ed McManus said. “Companies need to step up and do their bit. “This is an important first step for Deliveroo, but we know there’s still much to be done. We’re committed to ongoing action to achieve environmental sustainability across all our business operations and will seek new ways to make sure Australians can enjoy amazing food wherever and whenever they want it, in a sustainable way." SEP/OCT 2020 CONVENIENCE WORLD 41