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ON THE SHELF J.C.’S MIXES IT UP TO DRIVE HEALTHY IMPULSE SALES J.C.’s Quality Foods has expanded it’s On the Go range to 11 sweet and savoury 30-45g snack packs with the addition of Rosemary & Garlic Chickpea Mix, Maple Coconut Almonds and Dark Choc Deluxe Mix. According to the brand, the range offers better-for-you ingredients in convenient portion-controlled packs that are foil wrapped for freshness. “Good food is the source of good health, happiness and vitality, and we believe that quality ingredients are at the heart,” J.C.’s said. “Built on more than 25 years of hand-picking the best ingredients from trusted growers and producers, our original snack packs are lovingly packaged locally.” The brand describes nuts and seeds as “such versatile and widely enjoyed ingredients”, appealing to both younger and older consumers. This, it adds, is an exciting opportunity to drive impulse sales further, abreast of healthy eating trends, with unique flavour combinations and ingredient inclusions, such as dark chocolate, coconut and roasted chickpeas. DORITOS MOUNTAIN DEW FLAVOUR A ‘GLOBAL FIRST’ Doritos Mountain Dew combines the “refreshing taste” of Mountain Dew soft drink with the “iconic crunch” of Doritos corn chips in a limited-edition snack offer. “We’re excited to be launching this global first for Doritos here in Australia,” Doritos Brand Manager Eric Burke said. “To create this unique flavour, we partnered with our beverages and research and development teams to ensure we got the flavour just right, and we think our consumers are going to love the result.” The launch is being supported through a social and digital campaign, as well as in-store activations with “eye-catching” point of sale. ‘NATURAL’ BARS TO GO NUTS OVER Koja Natural Peanut Butter Bars are said to be made using only natural ingredients: no preservatives, emulsifiers, artificial sweeteners, stabilisers or “nasty” additives. Consisting of Australian peanuts rich in protein and healthy fats, the product is available in Choc Chip Crunch, Peanut Caramel, and Chocolate flavours. According to Koja, unlike other snacks that boast ‘no added sugar’ but are high in dried fruits and other natural sweeteners, Koja bars contain less than a teaspoon of sugar per bar, leaving more room for the nutrition and sustainable energy boost one’s body needs. DAIRY FARMERS ADDS FLAVOUR TO A2 MILK RANGE In an “Australian first” for the A2 protein milk segment, Dairy Farmers has launched a flavoured variety to the market, with Dairy Farmers A2 Goodness Chocolate Flavoured Milk. Said to be made with fresh milk and the added benefit of less sugar, the new product is “ideal” for the everyday, chocolate-milk-loving Australian family. Dairy Farmers A2 Goodness Chocolate Flavoured Milk is available in 300ml and 1.5lt pack sizes. 16 CONVENIENCE WORLD MAY/JUN, 2020