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NESTLÉ HAILS ‘TRENDING NEW BEVERAGE’ FOR 2021 Nescafé Nativ Cascara is expected to be a welcome addition to the emerging adult social beverage category, according to Nestlé. With kombucha, coconut water and flavoured water variants driving the ongoing growth of the adult better-for-you beverage category in recent years, Nestlé says a new opportunity has emerged in the market: the adult social beverage. The category, bridging the gap between “overly sweet” soft drinks and “health-toting” kombucha, appeals to consumers who “while mindful of their choices, want a delicious, sophisticated drink they can enjoy with friends at any occasion”, Nestlé Australia Convenience & Impulse Channel Manager Anna Matheson says. Nescafé Nativ Cascara, a new lightly sparkling RTD format available in three variants, is leaning into this trend and driving innovation through flavour, she adds. Cascara, which comes from the Spanish word for ‘husk’, refers to the coffee berry that surrounds the coffee bean. “We separate and sun-dry the berry, upcycling the husk to create a delicious beverage that’s traditional in coffee growing communities in South America,” Ms Matheson said. “Nescafé Nativ Cascara reduces waste from coffee farming and provides farmers with a new revenue stream.” Once brewed, the cascara is said to be neither a coffee nor a tea but its own unique coffee berry-based beverage with floral and fruity notes. To “craft and enhance the unique coffee berry with flavours reminiscent of the Australian summer”, the fruity cascara base has been infused with “natural, native botanical flavours”. The result is a “refreshing, lightly sparkling, adult drink” available in Classic, Kakadu Plum and Lemon Myrtle and Pepperberry. Nescafé Nativ Cascara is infused with “natural native Australian flavours”, claimed to be free from preservatives, made from only four ingredients, and comes in recyclable packaging with a paper label. “What’s more, it also delivers the same caffeine kick of a cup of capsule coffee for a naturally refreshing uplift,” Ms Matheson said. Manufactured in Australia from “at least 99 per cent Australian ingredients”, the cascara is sourced from Mexican and Bolivian coffee farms and “selectively chosen to deliver the best, bright fruity notes”. Nestlé says that as its popularity starts to grow, cascara is on trend to be the ingredient of 2021 across multiple categories, including RTD, spirits and confectionery. Available in a 330ml bottle, Nescafé Nativ Cascara, according to the brand, can be enjoyed on its own or as a mixer with alcohol as the “perfect” accompaniment to any social situation. BEVERAGES JAN/FEB, 2021 CONVENIENCE WORLD 39