Tag: trust

Trust and loyalty drop in 2023

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research by Qualtrics. A drop in feedback on bad experiences hasn’t...

Little trust in telcos

A special Roy Morgan telecommunications industry Trust Survey reveals distrust across the industry with a majority of Australians indicating they have either no trust in any telco or that they distrust all...

Customer loyalty proves precarious

Building brand trust, creating hybrid shopping and delivering personalisation at scale are key to meeting customer expectations according to Salesforce’s State of the Connected Customer Report ANZ. Released in partnership with the Australian...

Gen Z prioritises digital life

A new study reveals the increased importance of online experiences over in-person ones, with people basing real-life decisions on what they see online. The study, released by e-commerce platform Squarespace in partnership with...

Privacy, please!

Australian businesses are not keeping up with the data privacy expectations of their customers when digitising their offering, according to a new Heart Matters study from SAP. It found while 84% of Australians expect brands...

The brands Aussies trusted most throughout COVID-19

The shops that Australian consumers have trusted the most throughout the COVID-19 lockdown are Bunnings, Woolworths and Qantas. The Roy Morgan Risk Monitor reveals that year-on-year Qantas lifted two trust rankings, and the...

Top drivers of brand trust following COVID-19

As Australian businesses begin to map their recovery from the current downturn, new research released from Qualtrics outlines the biggest drivers of brand trust in this new normal, and the manner in...
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