Tag: Cartology

Cartology expands into Woolworths Metro

Cartology, the retail media business of Woolworths Group, has expanded its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores. Through Cartology, brands will be able to reach...

Woolworths to buy Shopper for $150m

Woolworths Group’s retail media business, Cartology, is set to purchase retail out-of-home business, Shopper, for $150 million. According to Shopper, the sale is a “significant milestone” for the business, recognising its growth and...

Cartology boosts OOH reach with Broadsign

Retail media business Cartology has partnered with out-of-home (OOH) ad tech leader Broadsign, enabling it to reach more audiences on both the path to and at the point of purchase with omnichannel...

Cartology helps marketers address post-pandemic habits

Cartology, the retail media business of Woolworths Group, has launched the ‘Cartology Customer Playbook’, promoted as a first of its kind post-pandemic guide for Australian FMCG marketers. Cartology has partnered with insights consultancy...

Cartology partners with YouTube to connect brands with customers

Cartology, the retail media business of Woolworths Group, has partnered with YouTube to provide “a highly efficient” platform for FMCG brands to connect with customers throughout the shopper journey. “Cartology will now offer...

Cartology announces two new appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team to better serve the growing demand from clients. Cartology’s Martin Wood has been promoted to Head of Strategic Partnerships and...

Woolworths launches media business, Cartology

Cartology, Woolworths Group’s new retail media business, has unveiled a number of new initiatives that will ensure customers are better connected to the brands they love. “We are excited to officially launch Cartology...
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