Dairy Farmers Thick & Creamy has unveiled a “new and improved” formulation through an immersive, hands-on ceramic workshop.
Hosted at R L Foote Design Studio in Melbourne’s Clifton Hill, the workshop invited media and influencers into a “world of clay and texture”. The brand celebrated the “evolution” of its Thick & Creamy range by letting guests “feel and taste the difference for themselves”.
Guests created their own ceramic yoghurt bowls before making their way to a yoghurt bar to fill them with the new Thick & Creamy range and a selection of toppings from fruits and nuts to peanut butter and chocolate drizzles.
Made with full cream milk, the reformulated range is said to offer an “even richer, more indulgent” texture and taste. Backed by “extensive” sensory testing and consumer research, the new base has been designed for people who expect their yoghurt to be “unapologetically indulgent and thick”.
“The reformulation is all about elevating our product’s texture and taste, so we let the product experience speak for itself,” says Dairy Farmers Thick & Creamy Senior Brand Manager Felicity Smith.
“The ceramic workshop brought that texture to life in a simple, hands-on way.”
The reformulated Thick & Creamy range is now available nationwide in the flavours of Vanilla, Field Strawberry, Choc Flakes and Caramelised Fig.
