Uber Eats has announced the exclusive Sydney launch of SMiZE & DREAM, an ice cream brand founded by American model and TV personality Tyra Banks.
Kicking off the launch is an exclusive flavour only available on Uber Eats, Crunchy Vanilla, a “dreamy swirl of creamy vanilla studded with clusters of white chocolate-coated, vanilla-infused Rice Bubbles and crunchy vanilla cookie crumbles”.
“I order ice cream for delivery all the time, so I’m beyond excited that SMiZE & DREAM is now in Sydney,” says Ms Banks.
“I can already see it – my family and me on the couch, movie playing, tub of SMiZE & DREAM in one hand, spoon in the other. And the best part is knowing that all across the city, couples, families, and friends are doing the exact same thing. There’s something really special about that shared moment.”
This partnership with Uber Eats brings SMiZE & DREAM directly to Sydney homes, marking the brand’s official debut in the Australian market. The line-up spans dairy and vegan flavours, blending “playful imagination with bold, handcrafted indulgence”.
SMiZE & DREAM is promoted as the ice cream you can chew – “rich, dense, and satisfying, with a texture that makes every bite feel indulgent and worth sinking your teeth into”. Each batch is hand-crafted daily in SMiZE & DREAM’s Flavour Studio by skilled ice cream chefs, with some flavours taking up to three days to build. At the bottom of every tub is a “chunky, melt-in-your-mouth” SMiZE SURPRiZE, a gourmet sweet treat the chefs hide.
“We’re excited to partner with Tyra Banks to bring SMiZE & DREAM exclusively to customers in Sydney,” says Uber Eats ANZ Managing Director Ed Kitchen.
“This collaboration reflects our commitment to offering customers access to unique, culturally relevant food experiences. Tyra’s brand is bold, creative and totally original – exactly the kind of innovation we love to deliver.”
