Coles opened its first Coles Local store in South Australia last week.
Located 3km from the heart of Adelaide’s CBD, Coles Local The Avenues is the 31st store nationally.
The new store is promoted as a showcase of SA’s diverse food culture, featuring a curated selection of more than 700 South Australian products from over 60 food and beverage producers – with 440 local products new to Coles.
The store also offers an ‘entertaining destination’ with over 100 speciality cheeses, including 82 sourced from local South Australian suppliers including wholesaler Say Cheese.
South Australian Premier Peter Malinauskas welcomes the opening as an important milestone in Coles’ ongoing investment in the state.
“South Australians are proud of the high-quality produce and products produced right here in our home state,” he says.
“It’s excellent to see a national retailer recognise the keenness from their customers to get behind South Australian brands – both iconic and emerging, while acting as a launch pad for our food producers to connect with new customers nationally.”
Coles’ roots in South Australia stretch back to its first store in Rundle Mall in 1932. Today, it operates 53 stores across the state and employs more than 7000 South Australians.
Coles CEO Leah Weckert, who was raised in Adelaide, says the store celebrates the state’s passion for locally sourced products.
“We know how important local and family-owned suppliers are to South Australian customers. The Coles Local format allows us to showcase some of the very best products, introduce them to new customers, and still deliver the same great value you’d find in any Coles supermarket,” she says.
“We’re proud to partner with small businesses to bring exclusive local products to our shelves, connect South Australians with the incredible food culture in their own backyard, and help these suppliers reach new customers through our network of stores.”
