After a seven-year hiatus, Maxibon and Krispy Kreme have brought back the Maxibon X Krispy Kreme Original Glazed Inspired Flavour.
Originally launched in 2018, the Maxibon flavour was only available for two months, but according to the brands, it fast became a best-seller, with stores selling out across the country. For the first time, the product will be available in multipacks of four exclusively at Woolworths.
Peters Ice Cream Head of Marketing Andrea Hamori says when it comes to collabs, Peters doesn’t settle for the ordinary.
“This comeback is the kind of snacking crossover that’s had people talking for years, and we listened closely to the pleas and cravings of Aussies,” she says.
“For over 20 years, Maxibon has been changing the game by pushing the boundaries of snacking and innovation, and this return is no exception.”
Krispy Kreme Marketing Director Aimee Cutajar says Krispy Kreme is thrilled to partner with Maxibon again to bring back a fan favourite.
“We launched our limited edition Maxibon Krispy Kreme doughnut range two years ago and it was a huge hit,” she says.
“It’s been extremely fun collaborating with the team again to flip the Original Glazed magic into the ice cream sandwich that Aussies know and love. We can’t wait for our fans to experience the joy of this limited edition treat all over again.”
Maxibon X Krispy Kreme Original Glazed Inspired Flavour is available exclusively at Woolworths (RRP $11.50).
