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BEVERAGES EXPAND A ‘dangerously delightful mix’ from Califia Califia Farms Mocha Noir is described as a “dangerously delightful mix” of Califia Farms cold brew coffee, double dark chocolate, and “creamy smooth” almond milk. The product now comes in a “uniquely” designed bottle that’s not only “easy to hold and drink” but made with 25 per cent less plastic. According to the brand, Califia Farms Mocha Noir also now has 25 per cent less sugar and is made from 100 per cent arabica coffee beans sourced via direct trade. Mildura now available in convenience Mildura Fruit Drink is said to be a “legacy brand” with strong loyalty in grocery. Now available in the convenience channel, the range from Lion Dairy & Drinks can be purchased in the variants of Orange & Mango, Apple & Guava, and Orange & Passionfruit. Consumers, according to Lion Dairy & Drinks Marketing & Innovation Director Darryn Wallace, buy juice to quench thirst, treat and revitalise. “Traditional fruit juice can be quite filling,” he said. “However, Mildura Fruit Drink is refreshing and light – perfect to quench thirst or accompany a meal. It is full of flavour and contains 20 per cent fruit juice.” ‘Game on’ with new Maximus Maximus has introduced two new sports drinks targeted at gamers. According to the brand, the gaming industry is taking the world – and Australia – by storm, and it’s a “great opportunity” to create two new flavours to help gamers of all types get their “game on”. The new Maximus range is available in Blackcurrant and Lime variants. Both are claimed to be “packed” with magnesium and B vitamins to reduce tiredness and fatigue. It is also said to contain 18 per cent less sugar than the original Maximus. Shine+ adds new size to offering Shine+ has introduced a 330ml bottle variant to its sparkling range. According to the brand, the new range was developed in response to the growing popularity of its original 100ml shot and 400ml range, with customers eager for greater variety in size and flavour. The new range, says Shine+, has a lower, competitive price point which will serve as an entry to the category and brand. With no added sugar, artificial colours or flavouring and 63 calories per 330ml serving, the new Shine+ range contains nootropics to provide a “better energy boost, energise the mind and help consumers think, feel, and do better”. The 330ml Shine+ variant is available in the flavours of Tropical Coconut, Peach and Passionfruit, and Blueberry Lemonade. Pepsi makes summer sweeter with no sugar Pepsi Max Mango is said to be bringing the taste of summer to Australian consumers early this year, with “all of the taste and none of the sugar”. “Pepsi Max Mango brings together the bold, refreshing taste of Pepsi Max with the delicious taste of juicy mango to make summer that little bit sweeter and give Aussies another way to enjoy the taste of their favourite fruit,” PepsiCo ANZ Marketing Manager Carolyn Baveystock said. The new flavour is available now in stores across Australia in 600ml and 1.25lt bottles, as well as 375ml and 440ml cans. 58 CONVENIENCE WORLD SEP/OCT, 2020 your range