Page 40 - Demo

CAFE PROFILE
Raising the bar in specialty coffee
Paradox Coffee Roasters café is a well-known destination for specialty coffee in Surfers Paradise.
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Available until 31 October 2020.
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By Paradox Coffee Roasters Marketing Director Nicole Saleh.
An Aussie roaster that arrived on the scene in 2015, Paradox Coffee Roasters promotes its strong commitment to the importance of origin, traceability and sustainability when sourcing high grade arabica beans from around the world.
The name links back to the ‘coffee paradox’, which is the co-existence of the coffee boom in consuming countries and the coffee crisis in producing countries. The ethos of Paradox Coffee Roasters is to buy quality green coffee beans from estate farms and cooperatives where farmers receive a fair wage for their work, to help alleviate the coffee paradox the best way it can. Paradox Coffee Roasters is ‘for the people’: from the farmers it sources from to the customer sipping its coffee, it values the people who are part of the coffee process.
Paradox’s café in Surfers Paradise is a uniquely designed space with a contemporary feel. It features a colourful mural by global street artist Vans the Omega, high warehouse style ceilings, cosy booth seating and large communal tables for group catch-ups or meetings, while those preferring their coffee in the sunshine can relax on the deck.
The space is designed to showcase the coffee making process. Take a front row seat at the U-shaped coffee bar to watch skilled baristas making coffees on their new cutting-edge Rancilio RS1 espresso machine. You’ll witness them pulling a perfectly timed shot and displaying artistry in their latte pouring, conveying the passion they have for delivering exceptional coffee.
The same passion for quality coffee is reflected in Paradox’s food menu, sourcing ingredients from local providores. With an all-day breakfast and lunch menu designed by the head chef, there is something for everyone, including vegetarian, vegan and gluten free options.
A roastery is on-site (with a second roastery in Sydney) featuring a custom built Brambati roaster sourced
from Italy. The Paradox Lab is where coffee cuppings (tastings), coffee education and barista training happen. The Paradox café team are trained to the highest standards to ensure they’re continually updating
their skills and coffee knowledge. The education and training are also provided to café partners that serve Paradox coffee.
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