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STORE NEWS KRISPY KREME’S ‘WORLD FAMOUS’ FACTORY STORE TO OPEN IN MOUNT GAMBIER Krispy Kreme South Australia will open its first Hot Light factory store outside of metropolitan Adelaide, in Mount Gambier by Christmas. This will be co-located with the new OTR Mount Gambier East complex. The “world-famous” Hot Light provides customers with a unique “melt-in-your-mouth” experience where customers can enjoy hot, fresh, Original Glazed doughnuts as they roll off the line, every day. Krispy Kreme is currently looking for the right person to run this new store. Krispy Kreme SA General Manager Mark Higginbottom says his team is seeking a qualified individual to undertake the role of Store/Production Manager to head its South East operations. “Krispy Kreme is an iconic international brand steeped in history, and we’re excited to set up a production and processing operation to support the local retail business in Mount Gambier,” Mr Higginbottom said. “We are hoping to secure the best applicant for this exciting role. They don’t come around very often, and this will be the first role of its kind in Mount Gambier.” OTR is due to open OTR Mount Gambier East with Krispy Kreme by December 2020, creating 15 new retail jobs for the local community. The OTR Mount Gambier East development is said to affirm OTR’s commitment to ongoing investment in South Australia. The company has built or refurbished 12 stores in the past year, with a further 18 expected to open by the end of the year. OTR’s “much anticipated” Mount Gambier East facility will offer the “ultimate in convenience retailing” to make life easier for residents of the area, with all services open 24/7 including barista-made C Coffee, an extensive range of supermarket essentials, OTR’s Eat products for food-on-the-go, Moe’s Dog & Shake, BP Fuel, a Mogas depot and Truckers Lounge. 7-ELEVEN OPENS MICROFORMAT STORE IN BRISBANE 7-Eleven Australia has opened a B2B/ B2C hybrid microformat store on the 27th floor of a building in Brisbane’s CBD. According to 7-Eleven CEO and Managing Director Angus McKay, the 8sqm microformat store is a part of the business’ ongoing innovation in how its offer, processes, models, and technology to provide convenient solutions for customers. “Our business is all about providing the products and services our customers want, where and when they want them,” he said. “This store lets us test how we can use our unique model and technology platforms to serve our customers’ needs differently. We started some of the testing in our cashless cardless store at our office in Melbourne, and this Brisbane store is the second of our external microformat sites.” This new format is said to provide a convenient solution for both the employees and employers. It allows the employees to shop for the products they know and love conveniently using the 7-Eleven mobile app. For employers it provides an on-site food and beverage solution for their teams without having to operate the facility themselves. The range in the store is a selection of the full 7-Eleven range, which has been adapted based on the insight and expertise gained from the company’s recent CBD transformation store formats. “The range here is bespoke,” Mr McKay said. “It builds on the things we are famous for including our coffee, and 7-Eleven brand sandwiches, sushi, salads, and sweet treats such as a select range of Krispy Kreme Doughnuts. We’ll adapt it based on customer feedback.” The new store is not open to the public, but instead is accessible only to company employees. “This store is available 24/7 to the employees of the site only,” Mr McKay said. “They scan their own products using our mobile checkout app, then process their payment directly from the phone. There’s no queuing, no register, and it’s 100 per cent digital and contactless.” This store is the first of the microformat sites being operated in partnership with one of the company’s 450 “strong” family franchisee network. The store is serviced by a partner franchisee who owns a standard store nearby. Members of his team visit at least twice a day to replenish stock, clean and fill the coffee machines and complete other tasks. “The results of this microformat store will provide us with strong insight for the formats that would be valuable additions to our store network as it continues to expand,” Mr McKay said. 22 CONVENIENCE WORLD JUL/AUG, 2020