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NEWS NEW SUNRISE UNVEILS A 'LIFESAVING' INITIATIVE ew Sunrise will fund the placement of 400 automated external defibrillators (AEDs) across its independent network of Sunrise and Enjoy Local branded stores. “We’re about to embark on what will be a life changing experience,” New Sunrise Managing Director Steve Cardinale said during the group’s iceworks conference. “Independent stores are the heart of their local community, and we’re proud to now represent the heart of the nation.” The announcement followed a presentation by Greg Page, the ‘original yellow Wiggle’, who was invited to address the delegates. Mr Page, recent survivor of a sudden cardiac arrest, has introduced the ‘Heart of the Nation’ initiative, which raises community awareness of cardiac arrests and the location of AEDs across the country. Having an AED available in highly accessible locations, says New Sunrise, will help increase the chance of survival for a person suffering a cardiac arrest from 10 per cent to 70 per cent. The company believes that its contribution of AEDs to its member store network will assist their local communities by providing millions of Australians with access to “lifesaving” equipment. “This is a first for the industry, and I’m proud to ensure this initiative will see these life-saving machines available New Sunrise Marketing Assistant Taylor Meredith, National Retail Manager Deb Adnum, Brand Manager Andrew Cardinale, Retail Member and Business Owner Sunrise Vineyard Sailesh Patel, Senior Category Manager Engelbert Misquitta, Marketing Assistant Karly Scuglia and National Merchandise Manager Joseph Alessi with Heart of the Nation founder and former founding member of The Wiggles, Greg Page (centre). in more locations to reach more Australians around the country,” Mr Cardinale said. “Enjoy Local stores play such an important role in their local community – especially seen in times of need or in times of crisis, they’re often the first to open and last to close. Our association with Heart of the Nation further reinforces our commitment to playing that vital role in the community and supporting our customers every step of the way.” Supplying & Replenishing Stores Nationally with a Local Focus on Service The Distributors are Australia’s leading national wholesaler. We specialise in beverages, confectionery, snacks, grocery and customer service and operate 35 locally owned warehouses nationally. Contact Australia’s Leading Award- Winning Sales and Distribution Network today! The Distributors Ad 180mm x 132mm.indd 3 FP.indd 2 7/05/2020 3:21:47 PM CONTACT US 1800 989 022 www.the-distributors.com.au MAY/JUN, 2021 CONVENIENCE WORLD 5 24/5/21 4:43 pm