Page 34 - CW-MAY-JUNE-2021 non-tob

CONFECTIONERY FROM PAGE 31 Local boom Fourth-generation Australian- owned family business Robern Menz experienced a swell of support during 2020. “We’ve actually for the first time had to operate our factory 24/5 to meet demand,” Robern Menz Marketing Manager Polly Love said. “It’s really rewarding for us to be able to offer more work to local South Australians.” “We’re proud to have fans across the country that grew up with our treats. As well as the deep nostalgia linked to our products, we know and champion the importance of Australian made confectionery being on shelves for all Aussies to enjoy.” The company’s commitment to Australian made products is one of the contributing factors in its acquisition of the iconic Australian snack bar, Violet Crumble, from Nestlé in 2018. Ms Love says the Violet Crumble bar continues to perform well in both supermarkets and convenience stores. “Its recognisable and iconic packaging appeals to many who are grabbing something to go,” she said. “We’ve seen a lot of enthusiasm for the Violet Crumble bag, too. Its shareable format is great for those purchasing to take back to share in the office, share with their friends, or take home for the family.” Robern Menz’ nostalgic brands, including FruChocs, have continued to sell well throughout the height of the Covid-19 period and beyond, as a result of people spending more time at home and turning to their go-to favourites for comfort. “In times of uncertainty, people have been sticking to brands they know and love,” Ms Love said. “Throughout the past 12 months, we’ve seen excitement and strong sales in our new ranges ... including the Caramel Violet Crumble and Violet Crumble Milk, which indicates that Aussies are willing to try something new if it’s from a brand they trust.” Supply disruptions The supply chain has been disrupted for more than 12 months, with no signs of going back to normal in the immediate future. With this in mind, says CTC Australia’s Mr Fauvette, it’s important for suppliers and stores to get creative with what’s available. “Bundle promotions, explore new ways to market core lines that are easier to access and work with,” he suggested. CTC Australia has serviced the convenience market for more than 40 years. Its core brand ranges from Aussie Drops, Roca and Joojoos, to Fini and Swizzels. 32 CONVENIENCE WORLD MAY/JUN, 2021 “In times of uncertainty, people have been sticking to brands they know and love.”