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ALL-DAY SNACKING: MAKING A SNACKS Snacking isn’t simply a between-meals occasion these days. It’s a whole-day affair that’s being driven further by the Covid-19 pandemic. By Nicholas Rider. According to a global study, 88 per cent of surveyed adults are snacking more (46 per cent) or at the same level (42 per cent) during the pandemic compared with previously. Millennials (70 per cent) and those now working from home (67 per cent) are “especially likely” to say they prefer snacks over meals (Mondelēz, ‘State of Snacking: 2020 Global Consumer Trends Study’, November 2020). A “majority” of respondents expect this trend to continue, saying they plan to keep eating small snacks throughout the day, as opposed to fewer OF IT large meals (64 per cent), and that snacking will be part of their “new normal” even after the pandemic ends (58 per cent). Ultimately, 65 per cent of respondents believe “the current pandemic will have a long-term impact on how we consume snacks as a society”. The VGood Company co-founder and Managing Director Sally Breden agrees with this sentiment, telling Convenience World: "More consumers are now replacing traditional meals with quicker bites and consuming salty snacks at lunchtime, dinner, and even breakfast.” On a similar note, New World Foods National Account Manager Shane Merriman says busy lifestyles have prompted people to begin replacing meals with snacks and including items in their diet that wouldn’t previously have been described as snacks. “The number of snacking occasions is growing and the nutritional expectation being placed on those snacks is changing the way we think about innovation,” he told Convenience World. TO PAGE 56 MAR/APR, 2021 CONVENIENCE WORLD 55 MEAL