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CONFECTIONERY FROM PAGE 48 “The launch has been supported with an out-of-home activation to drive awareness, as well as a social campaign to boost engagement.” Cooks Confectionery is another brand on top of the bite-sized business. 2021 sees the brand known for its Scorched Peanut Bar turn to bite- sized pieces. “Australia has welcomed the Scorched Peanut Bar back into their hearts with open arms,” Cooks Managing Director Ruben Lezcano said. “Building on this, the Scorched Peanut Bar will be expanding in 2021 into other categories through seasonal offerings, hangsell bite size, share packs and gifting. Starting things off will be the Scorched Peanut Bites, mini-Scorched Peanut Bars in a convenient 140g bag. “Consumers enjoy their treats in a variety of formats, so providing a varied offer is essential in putting the brand front of mind.” Mr Lezcano discusses the way in which convenience retailers can spread consumer awareness. “Product placement on counter has proven to yield fantastic results,” he said. “Centre placing in plan-o-gram alongside darker coloured varieties provides strong packaging contrast and higher consumer awareness. “Aligning the above with voicing to your customers – ‘Have you heard the old Scorched Peanut Bar is back?’ – will drive significant uplift and purchase intent.” Another bite-sized treat that’s known to please customers is Sour Patch Kids. Recently it launched a new juicy flavour, Sour Patch Kids Berry. The company said in a media release: “Sour Patch Kids is the sour candy category ringleader in Australia, and with the arrival of three deliciously appealing berry flavours in one bag, this launch is set to further bolster the brand’s sour (patch) domination.” Nutella raises the bar format Ferrero’s latest product launch aligns with consumer on-the-go attitudes, while the range also addresses portion control and sustainability trends. “Ferrero has long offered products in a variety of sizes to suit intended occasions,” Ferrero Australia Category Development Director Sheri Juchau said. “Individual portions, most under 130kcal (500 kilojoules), complement nutritional information and ingredients displayed on-pack help consumers choose the foods they enjoy, as part of their own varied diet throughout their day. “Beyond products, Ferrero’s sustainability commitments guide work to reduce our environmental footprint across packaging, raw ingredients and production.” Elaborating on Ferrero’s latest product, Nutella B-ready bar, Ms Juchau said: “Already popular in Europe for on-the- go snacking occasions, Nutella B-ready takes the unique Nutella taste into bar format, giving convenience retailers an attractive, lighter addition to the current Chocolate offering, which has the highest penetration of all snacks segments at 38 per cent. “Early performance indicates it will be a successful addition that retailers should keep within easy reach in the confectionery space. or front of store for on-the-go consumers.” Hopping into NPD Of course, it would be no Easter season without the release of new chocolate bunnies or eggs products. This year, Mondelēz has noted the popularity with Caramilk, and expanded on its formats. The “golden blend of caramelised white chocolate” is now available in a 125g Cadbury Caramilk Bunny format, as well as in a 150g Caramilk Gift Box. Alongside the Caramilk debutants comes products such as the Mint Chip and Cherry Ripe 125g Bunnies, 186g Cherry Ripe Gift Box, and the Easter Egg Decorating Kit, which allows consumers to design their own chocolate Easter egg. Sustainable strides in confectionery For the second year in a row, Cadbury Freddo is giving up his place on the purple confectionery packaging to help raise awareness for Australian endangered frogs, at risk of disappearing forever. The team at Taronga Zoo in Sydney has joined in, and will be partnering alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs – the spotted tree frog and the northern corroboree frog. After the initial launch of the ‘Save the Frogs’ campaign in 2020, Cadbury donated $600,000 to support Australian and New Zealand zoo and conservation experts on their mission to save the frogs, in a three- year partnership. “While children are curious, adventurous and inherently passionate about the world around them, we tend to lose this adventurous spirit as we get older,” Cadbury Marketing Manager Katrina Watson said. “This is our opportunity to foster Australians’ passion for the environment and encourage families to continue caring for nature so that these frogs can thrive for generations of adventurous explorers to come.” 50 CONVENIENCE WORLD MAR/APR, 2021