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CAFÉ CONVENIENCE The Common Good Coffee Company’s General Manager, Kate Greaney, speaks with Convenience World about the company’s origins and why building an emotional connection is so important in the café industry. By Emily Devon. T he Common Good Coffee Company not only connects quality coffee to petrol and convenience, but also adds a link of emotion that enriches the relationship between coffee producers, consumers and all involved in between. General Manager Kate Greaney says the company began with an idea of making café-quality coffee accessible to the petrol and convenience industry and shoppers across the country. The aim, she says, was to “help retailers far and wide be part of a program that supports them to increase their coffee and shop sales”. From selling to collaborating The Common Good Coffee Company, whose products include coffee beans and equipment to help make coffee, works with other brands to promote sustainability and unity. Ms Greaney says the company’s range of 'ethically-sourced' coffee beans are from countries such as Guatemala, Brazil, Colombia and Peru, and are roasted in Australia. COFFEE CUPS RAISED TO DOING GOOD 24 CONVENIENCE WORLD JAN/FEB, 2021