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INDUSTRY INSIGHT FRANCHISING GEARED FOR GROWTH IN 2021 Following the massive social and business disruption in 2020, franchising in Australia looks poised for solid expansion in 2021. By Franchise Council of Australia CEO Mary Aldred. Franchising proved the most resilient segment of the small to medium business sector during the impact of the Covid-19 pandemic. When the virus reached Australia, franchised businesses were employing almost 600,000 people and contributing more than $184 billion to the national economy. The varying business restrictions in place across Australia for most of the year created a tough economic climate and demanded adaptability, determination and innovation from all businesses, with franchising standing out as one of the most robust business models. In the past 12 months, the FCA has focused on providing practical advice and assistance to franchisors and franchisees, including: • Guidance around navigating new regulations and restrictions. • Assistance with accessing government support programs. • Supporting franchises in commercial leasing negotiations. • Providing information to support the wellbeing of franchisees and staff. The FCA engaged deeply at all levels of government both informally and formally, including: • Facilitating Covid-safe business recovery by emphasising the specific assistance and regulatory changes needed by diverse business sectors. • Bringing bad commercial leasing practices and landlord misconduct to the attention of government and urging intervention. 16 CONVENIENCE WORLD JAN/FEB, 2021