Page 14 - Demo

STORE PROFILE COLES LOCAL EXPANDS IN SYDNEY December saw Coles open its latest Coles Local supermarket in Sydney’s Manly. Aboutique entertainment section said to be tailored to Manly’s laid-back beachside lifestyle is among the highlights of Sydney’s third Coles Local store. The section has more than 500 local and international specialty cheeses, smoked meats, dips, antipasto and barbecue meats from the city’s gourmet butcher, Field to Fork. The store’s offering has also been designed to reflect the high proportion of busy professionals living in the area who shop more regularly than a typical Coles customer. More than 800 ready-to-eat meals, snacks, salads and 200 vegetarian options are on offer, designed to make dinner easier. Coles Local Manly hasn’t forgotten pets either. With Manly over-indexing on dog spending, says Coles, the store offers frozen pet food ice cream and a scoop-and-weigh station with canine treats such as kangaroo tails and crocodile sausage bites. Coles Chief Sustainability, Property and Export Officer Thinus Keevé says the store is part of an expansion of the popular Coles Local format in Sydney following the NSW launch of the concept at Rose Bay and Chatswood earlier in 2020. “Coles Local supermarkets are designed to meet the needs of local residents, offering a tailored in-store experience with high-quality foods from local bakers, butchers and food producers,” he said. “Our new Manly store has in-store innovations that customers may not have seen before, and more than 500 foods that are perfect to enjoy at your beachside picnic or barbecue.” “Our mission is to be Australia’s most sustainable supermarket, so we’ve implemented market-leading sustainability initiatives, including trolleys made from 75 per cent reclaimed plastic, and it’s our ambition that we don’t waste any edible food.” Supporting local The store supports local suppliers, sourcing products directly from 35 local butchers, bakers and cafes. This includes bagels from Sydney’s “first true” artisan New York bagel maker, Brooklyn Boy Bagels, “restaurant quality” pasta, salads and meals from Pasta Pantry, and artisan sourdough bread, muffins and sweets from Sydney bakery Sonoma. Supporting local artists, the new store layout features a mural from Sydney based Katherine Brickman, known as Greedy Hen, celebrating the suburb’s natural beauty and coastal way of life. Supporting sustainability Coles Local Manly says it champions sustainability with a range of in-store innovations designed to cut food waste and reduce environmental impact. Apart from the trolleys using reclaimed plastic, free recycled carry boxes are available in place of bags, unsold food that cannot be donated to food charities is diverted to organic composting, and green energy is generated. Team member name tags and uniforms are also said to feature part-recycled materials. 12 CONVENIENCE WORLD JAN/FEB, 2021