Page 71 - Conveniece World Magazine Nov/Dec 2020

popular products during the warmer months, Mr Biasi notes that its Coke glass bottles sell 177 per cent more in Christmas week than any other time (IRI Australia Grocery Weighted excl Aldi, Coca-Cola Reg & Coca-Cola No Sugar Glass 300mlx4 weekly $ sales for Wk 22/12/19 vs weekly average $ MAT to 30/8/20). He adds that “they look perfect on the Christmas table”. Meanwhile, sales of Mount Franklin Lightly Sparkling flavoured water in cans have grown by “9.5 per cent in the last six months”, says Mr Biasi. “We expect this strong performance to continue in the summer months \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\[IRI Australia Grocery Weighted excl Aldi, $ growth, 26wks to 30/8/20\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\]. “The sparkling water category is doing a particularly great job of attracting those health-conscious consumers. The Mount Franklin Lighting Sparkling 10 x 375ml can range includes natural delicious flavours – Hint of Lime, Raspberry, Mango and now Passionfruit – with no sugar, no preservatives and no sweeteners. “The packaging is very distinctive with bold fruit images that signal ‘healthy’, ‘great tasting’ and ‘refreshing’, and works well to attract the health- conscious consumer on displays.” Up&Go caters for dairy-free demand Seventy-two per cent of surveyed dairy free Australians say they would be willing to give up something they love for a week if it meant they could enjoy their favourite dairy products without fear of suffering a reaction. This research from Up&Go also found that 60 per cent of surveyed dairy free Australians would be willing to give up coffee, and 54 per cent would sacrifice their favourite TV/Netflix show, to enjoy a dairy product. Additionally, 71 per cent of respondents revealed their suspicion that people think they are lying about their need to be dairy free. Sadly, says Up&Go, some of those surveyed report their dairy-free lifestyle has affected their social life, with 24 per cent admitting they have consumed dairy while out in public, just to hide their dairy free needs, and 25 per cent have admitted to bailing on friends. Up&Go says it commissioned the research to highlight the impact living a dairy free lifestyle has on Australians, following an abundance of requests from consumers for a dairy-free variant of its product. To engage with the “passionate” consumers demanding a dairy-free alternative, Up&Go created a “first of its kind” ‘Brains Trust’ to put the power in the hands of consumers, seeking input to help create a product they have craved to buy and enjoy. Following months of discussions, 3500 Brains Trust members helped make key decisions for the new dairy-free product, from the variant name to the pack design and colour palette. Sanitarium Senior Brand Manager Jaemes Tipple says the company responded to the findings and created the brand’s first ever “people-powered” dairy-free solution. “While it’s known that more and more Aussies are turning to dairy-free lifestyles, TO PAGE 70 THE BEVERAGE GUIDE NOV/DEC, 2020 CONVENIENCE WORLD 69