Page 17 - Conveniece World Magazine Nov/Dec 2020

“We wanted our OTR customers to be the first in Australia to try the new limited-edition Red Bull, The Red Edition,” OTR Head of Community, Partnerships and PR Jo Skene said. Being the first Australian retailer to range the product from one of the world’s leading brands, she adds, “shows once more that we’re one of the country’s most innovative convenience retailers.” The Red Edition is available at all 148 OTR stores in individual 250ml cans. It is priced in line with the 250ml Red Bull Energy Drink range (RRP $3.59). MARCH-APRIL J.C.’s On the Go range on the rise J.C.’s Quality Foods expands its On the Go range to 11 sweet and savoury 30-45g snack packs with the addition of Dark Choc Deluxe Mix, Maple Coconut Almonds and Rosemary & Garlic Chickpea Mix flavours. A spokesperson says J.C.’s On the Go range offers better-for-you ingredients in convenient portion-controlled packs that are foil wrapped for freshness. “Good food is the source of good health, happiness and vitality, and we believe that quality ingredients are at the heart,” the spokesperson said. “Built on more than 25 years of hand-picking the best ingredients from trusted growers and producers, our original snack packs are lovingly packaged locally.” Nuts and seeds are such versatile and widely enjoyed ingredients, appealing to both younger and older consumers, J.C.’s says, adding that the growing interest in healthy convenience is indicative of the broader growth of snacking globally, and the need to meet consumer demands for healthier snacking alternatives. “This is an exciting opportunity to drive impulse sales with unique flavour combinations and ingredient inclusions, such as dark chocolate, coconut and roasted chickpeas, abreast of healthy eating trends,” the spokesperson said. “Multipurpose for different occasions, our snack packs continue to break ground in the category and drive innovation.” Sparkling pick-me-up from Dare Combining 100 per cent Colombian cold brew coffee with purified sparkling water, Dare Sparkling Cold Brew Coffee is promoted as delivering a “smooth, sweet, refreshing and naturally delicious pick-me-up”. The drink is marketed as a great better-for-you option, containing no artificial sweeteners or sugars, and just seven calories per bottle. “Dare Sparkling Cold Brew Coffee is sure to appeal to fans looking for something different for their mid- morning or afternoon coffee fix,” Lion Dairy & Drinks Marketing & Innovation Director Darryn Wallace said. He adds that, as one of Australia’s most popular coffee brands, Dare is trusted by fans to deliver innovative products. “They want choice, and with its new Sparkling Cold Brew Coffee, Dare is responding to what fans expect,” Mr Wallace said. “This is providing a lighter, refreshing beverage without the sugar and with the functional benefit of a pick-me-up from the cold brew coffee.” The new range is available in local Queensland independent grocery and select convenience stores. Lion says it should be ranged with sparkling chilled drinks, not in the flavoured milk section. Bottled with a screw cap, Dare Sparkling Cold Brew Coffee can be kept chilled for up to three months. The range comprises Original 330ml, With Vanilla 330ml, and With PRODUCT HIGHLIGHTS Citrus 330ml. TO PAGE 16 NOV/DEC, 2020 CONVENIENCE WORLD 15