More

    Winning Coles Express coffee sold for $1

    Coles Express is serving up its awarded coffee, for just $1.

    This follows the multi-million dollar investment by Coles Express in automated espresso machines and a new bean blend.

    Developed in partnership with Melbourne-based coffee roaster Aurigin, Coles Express’ Urban Culture blend won the 2020 Golden Bean competition.

    “When it comes to convenience offer in stores, coffee is our number one seller and we’ve worked hard over the last year to invest in our coffee experience and make Coles Express the best destination for award-winning coffee that customers can enjoy for only $1,” Executive General Manager at Coles Express, Michael Courtney says.

    “Our coffee has won the most awards at the largest coffee roasters competition and conference in the world and the feedback we’re getting from customers really reflects this achievement as we’ve rolled out our new offer to more than 720 Coles Express locations across Australia.”

    The blend is Rainforest Alliance Certified and has been developed to meet rigorous environmental, economic and social sustainability standards.

    World barista judge Justin Metcalf says his team is proud of the market leading blend, crafted with 100% Arabica beans.

    “Aurigin Coffee is one of Australia’s most experienced and qualified coffee teams,” he adds.

    “We have over 25 years of experience in coffee roasting and blending, and that’s provided the inspiration to create this delicious brew that’s now available for $1 a cup at Coles Express stores across the country.”

    (Feature image via Coles website)

    Latest articles

    Related articles