Viva Energy Australia has appointed Andrew Egan as General Manager Marketing, the company has announced.
Viva says the appointment signals its “renewed focus on retail customers, and in using market-driven insights to drive strong brand and value perception of the retail business in a highly competitive category”.
Mr Egan has held senior marketing, brand and consumer roles at Myer. His career spans both an agency and marketing background. According to Viva, he has a “strong understanding of the customer, brand building and driving strong commercial returns across multiple sectors, including retail department stores, aviation, FMCG, publishing, liquor, insurance and financial services”.
At Myer, his role as group general manager of marketing saw him lead the omnichannel brand management.
Viva says Mr Egan will bring a broad spectrum of skills and drive the “strategic direction” of its retail channel.
Executive General Manager Consumer at Viva Energy Megan Foster paid tribute to the calibre of Mr Egan’s experience.
“We’re thrilled to welcome someone with Andrew’s skillset to Viva Energy,” she said. “He brings with him a wealth of retail expertise. And he has a proven track record in delivering consumer marketing and loyalty programmes across relevant retail sectors.
“As we continue to grow our retail sites and price competitiveness across the country, Andrew’s market-orientated and customer-centric approach brings a breadth of skills, knowledge and expertise. These will be invaluable to our retail channel’s long-term success.”
Mr Egan said: “I’m delighted to be joining one of Australia’s leading and most respected energy companies.
“I look forward to leveraging my experience in data and consumer insights to help Viva Energy grow its retail offering and brand across the country.”