Up & Go calls out protein on new pack

Sanitarium has updated the packaging of its liquid-breakfast portfolio. As part of the refresh, in the coming months shoppers will see Up & Go Energize transition to Up & Go Protein.

The company says Up & Go Protein, with a distinct new packaging design and a delicious new vanilla flavour, appeals to consumers looking for a convenient and nutritious morning drink with the added benefit of high protein.

“Consumers understand that protein is a nutrient they need to support and maintain a health and fitness lifestyle,” Senior Brand Manager Liquid Breakfast ANZ Jaemes Tipple said.

“We know that protein content was the key benefit consumers found appealing about Up & Go Energize, so we needed to make that product attribute front and centre.”

Up & Go Protein is on shelves now.

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