THE ICONIC launches portal for Beauty category

    Beauty shoppers will now have even more access to ‘must-have’ international and local products.

    THE ICONIC is launching its dedicated Beauty destination for ANZ shoppers, with a line-up of over 80 brands.

    The line-up consists of brands such as Napoleon Perdis, Aesop, Dyson, L’Occitane, Foreo and Peppy Co, with more beauty brands launching over the coming weeks and months.

    For those seeking sustainability, they can use THE ICONIC’s ‘Considered’ filter, for customers to shop based on sustainability values.

    “As a retailer dedicated to redefining the way Australian and New Zealanders shop, 2020 has seen us introduce an incredible amount of newness,” says CEO of the ICONIC, Erica Berchtold.

    “From a sport assortment that is one of the most comprehensive ANZ wide, onboarding over 200 new brands, to the launch of THE ICONIC OUTLET, we are thrilled to officially welcome THE ICONIC Beauty to our ever-expanding assortment.”

    Ms Berchtold says that the beauty category is one their customers have been asking for, for a long time.

    “It’s so rewarding to finally see THE ICONIC Beauty comes to fruition, and we can’t wait to welcome even more of our customer’s favourite beauty brands in the coming weeks and months.”

    The new Beauty destination from THE ICONIC will sit alongside THE ICONIC’s Wellness offering of supplements, personal care and sexual wellness.

    To view THE ICONIC’s Beauty destination, click here.

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